White Hat vs. Black Hat SEO – Always Choose the Best One

If you know about Search Engine Optimization, you might be aware of the boundary which separates the White Hat SEO from the Black Hat SEO. But do you know what is meant by the various hats of SEO?

Hats in SEO symbolize the various philosophies used by SEO professionals and how closely the strategies they use to develop websites follow Google’s Webmaster Guidelines. So let’s learn more about the different hats so that you can choose how you want to rank. Down below, we will examine the foremost differences between White Hat and Black Hat SEO and how they work.

What is White Hat SEO?

As evident by the phrase, “White Hat SEO” means to optimize or make the best use of sites in morally fair and ethical. The strategies and tactics concentrate mainly on the human audience rather than search engines and follow the rules of Google’s Webmaster Guidelines. It fits the following three rules.

  • It agrees with the search engine guidelines.

The search engine guidelines or Google’s Webmaster Guidelines are the directions and regulations that outline the accurate method of site optimization. A site which follows this set of rules is an approved and generally accepted definition of White Hat SEO.

White Hat SEO Techniques
  • It mainly concerns a human audience.

White Hat SEO’s main and essential objectives are to issue exceptional content that is valuable to the site’s users. It also involves increasing the site experience, enhancing load times, and making site navigation easier.

  • The results take a long-term strategy but are longer lasting.

Sites that support Google’s Webmaster guidelines require more work and time than Black Hat sites, and it also takes time to get the desired results. However, the impact of White Hat SEO is much longer-lasting as you make use of plans which enhance your site’s experience, and this, in turn, earns you a steady ranking.

Guidelines That The White Hat Seo Abides By

  • The sites should be developed by keeping the users in mind, not just for search engines and ranking.
  • The sites should be user-friendly and easy to use on any device.
  • Publish content that is original, engaging, helpful, and unique. Publishing articles that are plagiarized will not improve website rankings.
  • Avoid playing tricks to improve the search engine or deceive users. Don’t do anything which will make you feel uncomfortable when you imagine yourself telling it to a Google employee or another site.

Google makes it clear that White Hat sites are sure to earn more long-lasting rankings than those that choose to be deceptive. The basic focus of site owners and developers should be only their audience.

What is Black Hat SEO?

Black Hat SEO is developed by strategies that contradict the White Hat SEO’s regulations. Black Hat SEO is not illegal; it violates Google’s Guidelines and is against the rules. For this, you can get penalized. They follow the subsequent rules.

  • It violates search engine guidelines.

Black Hat SEO follows strategies that are against Google’s Webmaster Guidelines.

  • It relies on manipulative tactics.

Black Hat SEO depends upon manipulating Google’s algorithm to increase its ranking. It deceives Google into thinking that the site benefits users, whereas, in reality, it is no good.

black hat seo
  • The results are quick but don’t last long.

Black Hat SEO focuses mainly on misusing loopholes in Google’s algorithm that earn immense ranking improvements to Black Hat sites without them making any real effort. The produced results might benefit these sites, but the achievement will be temporary. Google keeps updating its algorithm to give the best possible search results to visitors and to avoid Black Hat sites from ranking.

Therefore, Black Hat sites are always susceptible to losing their rankings when Google updates its algorithm.

Tactics Which Should Not Be Used – Black Hat Sites Follow These Principles

  • It has no original content and has auto-generated content.
  • Send automated inquiries to Google.
  • Have invisible texts or links – these hidden links are written in a colour which matches the background. It worked in the past as users and searchers could not see it, but Google saw it and improved the rankings. However, now Google cannot be tricked and has caught on.
  • Originating sites that install viruses, Trojans, or phishing.
  • Cloaking – this happens when the HTML that displays for the visitor is different from the HTML that displays for the Google bot.
  • Steal content – your articles on your site should be unique, or Google will eventually notice it, and your site will not rank.

The Difference Between White And Black Hat Seo

The main difference between these two categories of SEO concerns the strategies used when trying to improve the ranking of a search engine. White Hat SEO works to be more favourable to users, whereas Black Hat SEO neglects human searchers and focuses only on search engine rankings. Black hat SEO uses tactics to get higher search rankings but does it by going against search engine rules.

Read More: 10 Basic SEO Tips For Beginners – Boom Your Website

The Danger Of Using Black Hat Strategies

The main problems that can put you at risk of losing rankings are Google’s Algorithm updates and manual penalties.

Google updates its algorithm regularly to stop all the Black Hat sites from exploiting loopholes, and this causes the sites to lose all their ranking and results.

Google has human inspectors that check if sites abide by Google’s Webmaster Guidelines. They give manual penalties to sites that violate these guidelines.


Although Black Hat SEO might earn your site rankings faster, you should not rely upon it. Google’s algorithm update can make you lose everything in one go.

Therefore, although it takes a lot of effort and time, White Hat SEO can prove to be much more profitable for the site owner and leave a lasting impression.

Thus, when faced with a choice between White Hat SEO and Black Hat SEO, remember that slow and steady wins the race and choose White Hat SEO.


Avatar of Rohit Mehta

I am an Indian blogger, journalist, author and entrepreneur. I am working in digital marketing and IT sector for more than 10 years.

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