What is SERP? | How to Improve SERPs Results?

In today’s world, the Internet is such a thing without which no one can live, be it a small child or a grown-up; nowadays, everyone uses the Internet. Whenever we need some information, we find it through the Internet. Today, businesses have adopted the Internet well, and for this reason, everyone wants to leave their mark on the Internet.

Whenever we search for something on Google, then the first page that we see, we see 8 to 10 web pages. Search Engine Result Page.

What is SERP?

If explained in simple language, SERPs are web pages that we see in search engines. When we search for a keyword on the Internet, the search engines show us mainly three types of listings, they are:

  • Web pages indexed by Google Boat.
  • Web pages that have been indexed by someone in the search engine.
  • Finally comes the listings for which they are paid to list them in the search engine.

Whenever someone does some search on Google, the web pages that we get to see in the search results are called SERP. Whenever the rank of a web page is high, that web page automatically appears on the first page of any engine. The biggest advantage of this is that the number of visitors to your web page will start increasing, and in addition, the impressions on the website will also start increasing.

How Does SERP Work?

As of now, we know that the first page that we see on the web page is called SERP. Now, we will try to understand how the Search Engine Result Page finally works. Whenever we try to search anything on any search engine, SERP is given to them by the search engine.

Every SERP is different from each other, and there is no effect that they have been searched by the same keyword. The main reason for this is that every search engine shows the search result due to its user experience, and there are many factors behind it, such as the location of the person searching, browsing history, etc.

Whenever a search is made in the search engine, the search engine first searches the search request in the index according to the query and first shows all the most appropriate web pages related to that keyword.

What are the Main Features of SERP?

In this article, we have already come to know about what SERP is and how it works, now we will try to know what are the features of Search Engine Result Page. SERP has mainly three types of features: –

● Organic Result
● Rich Snippet
● Paid Result

Organic Result – When any data associated with a search query is placed in the SERP of Google’s search engine with the help of SEO, such result is called Organic Result.

Rich Snippet- When studying the data of any website in a search engine, showing their data at the top is called Rich Snippet. There are also many types of Rich Snippet.

  1. Videos
  2. Image
  3. Article
  4. Tweets
  5. Review
  6. Local Listing
  7. News Box
  8. Sitelinks
  9. Shopping Products
  10. Sponsored
  11. Q&A Snippet

Paid Result- With the help of Google Ads, anyone can advertise their service or products. Similarly, when anyone wants to get their website to top the search engine, they have to use Google Ads. After that, whenever any service, product, or keyword related to that website is searched by going to the search engine, then the results that come up in SERP are called Paid Results.

How to bring a web page to SERP?

After knowing all this, it often comes to our mind that finally, we can bring the web page of our website to SERP. Actually, we can use the help of SEO to bring our website to the search engine result page of any search engine. Apart from this, there are other ways in which web pages can be brought to SERP.

Quality Content – To get your website into SERP, you need Quality Content on your website so that users get different and correct information on your website from other websites.

SEO-Friendly Image – To get your website in the top rank, you should always use pictures or images that make your website and web pages SEO-friendly.

Post Interlinking- Interlinking is a very important thing to bring any web page to SERP, so always interlink your web page with your previous post. The main reason for doing this is that it helps to improve your website’s SERP performance.

Meta Description & Title- Whenever someone searches your website or web page, they only see the title and description of your website. So it becomes very important that you always write a meta description of the title on your web page. Due to this, the number of users on your website starts increasing.

We hope that you have gotten a lot of information about SERP through this article today and that you will also get a lot of help from it.


Avatar of Rohit Mehta

I am an Indian blogger, journalist, author and entrepreneur. I am working in digital marketing and IT sector for more than 10 years.

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