Do’s and Don’ts of Social Media Marketing – Tried and Tested

The use of social media networks for marketing purposes is not going to vanish anytime soon.  To be more precise, more and more businesses are going to invest in this industry. Between the years 2014 and 2017, the amount of money spent in this domain has increased from 16 billion USD to 32 billion USD. Nearly 70% of the world relies on social media on a daily basis.

This means, they spend more time on social media networks than the television. If social media marketing is done right, it could give your business a prominent boost in the industry. Word about your work will spread rapidly.

But, what does “right” mean here?

Here are few do’s and don’ts about social media marketing.

Do Post at the Right Time!

There is a time for every post on the internet. As a marketer or a business owner – you need to appreciate this. Always think about how your target audiences would use the internet. When will they open a social media site and look for data? It is important to post content only when audiences will notice it.

According to a recent study, the best time to post online content is between 9 AM and 12 PM. If your content is good, by the end of the day someone will notice it!

Do’s and Don’ts of Social Media Marketing

Don’t Ignore Accounts

Not having a social media account is different from ignoring one. Many times, businesses choose to open multiple social media accounts. If you have done this, you might need to be careful. Having many accounts will increase the effort required for maintenance. In the long run, unmanaged accounts can cause more harm to your reputation.

Let’s understand this with an example: Imagine a customer who chooses to visit all your social media pages. If he notices that one of the sites has not been maintained for long – it will create a bad impression. The chances of this customer turning away are high.

Do Use Different Types of Content

When you choose to post content on your social media site, don’t stick to text! Instead, broaden your ideas. Think about different types of content. This could be anything like videos, audio files and animations. No one wants to read boring text pages. Instead, they are aiming for something out of the box.

Do’s and Don’ts of Social Media Marketing

In this modern era, most online viewers look for information on their mobile devices. This means a lengthy blog post can turn them away. Instead, stick to short and crisp content like videos. Mobile users can go through videos and listen to audio files on the go.

Surveys reveal that 80% of the online crowd loves live streaming. And, more than 80% of online users prefer videos over text posts.

Don’t Ignore Questions and Comments

Social media networking is meant to be “social”. Your fans, customers and followers will want to be engaged with you. This means you should be prepared for an influx of queries and comments.

The moment you post some content, you must know how to handle the response. Never ignore any question or comment raised by your fellow followers on the internet.


Avatar of Rohit Mehta

I am an Indian blogger, journalist, author and entrepreneur. I am working in digital marketing and IT sector for more than 10 years.

Leave a Comment