OptinMonster Review : Powerful Lead Generation Software

There is no any doubt that email list building is one of the most important parts of every blog. Many new bloggers not working on building an email list and they are making a huge mistake and ll regret later.

I make this mistake but now fixed :).

The best way to build a list is by showing popups opt-in forms because they work like a charm by grabbing Users’ attention.

There are a large number of Plugins available on WordPress for this but in this post, I am going to show you why OptinMonster Is Best.

OptinMonster praised highly as one of the best lead generation software on the market by offering amazing features and beautiful forms designs you can create in minutes.

In this OptinMonster Review, we ll talk about everything OptinMonster Offer.

OptinMonster Background

OptinMonster is designed and developed by Syed Balkhi from Wpbeginner.com. One of the popular blogger from Pakistan.

This premium plugin designed to create highly attractive optin forms make it easy for you to grow your email list come with an awesome set of features.

Some Features Include:

  • Beautiful form designs
  • A/B testing
  • Page level targeting
  • Exit-intent technology
  • Built-in analytics and reporting
  • Integration with all major email providers as well as custom HTML forms.
  • Ease of Use
  • Unlimited forms for use on your site

Before we OptinMonster review let me tell you how you can setup your WordPress blog.

OptinMonster Setup And Design

To setup OptinMonster you need to sign up for an account and pick your desired plan. Don’t all plans come with 14 days money back guarantee so it’s 100% risk-free purchase?

Once you completed your signup process you can log in to your account and create your first optin.

Creating Forms With OptinMonster is very easy. This software comes with awesome many predesigned templates to start you off.

On top of that, there are several optin form types to choose from, depending on the plan you selected.

optinmonster create optin

The options include:

  • Light box
  • Sidebar
  • Slide-In
  • Floating Bar
  • After Post / In-Line
  • Mobile
  • Fullscreen

There are numbers of templates depending on the type of optin you selected like light box or popup optin boxes having good awesome others templates.

You can select any and you can customize as per your needs like adding your own images or text or video.

Also, you have an option to change text fonts like to google fonts.

If you are a coder who loves to code and love to design his own things then you ll love the canvas template. Where you can add your own HTML and CSS to make your own unique template for your blogs.

optinmonster builder

After you ll complete your process you ll get options for display. How you want to display your optin to your users. You can select just yes or no and all done. This is so easy.

Now you need to integrate your form to your email service provider. OptinMonster has the option to integrate your account to all major email service provider like MailChimp, Aweber, ConstantContact, ConvertKit, Mad Mimi, Emma, InfusionSoft, and many more.

optinmonster intergations list

Now you completely customize your new beautiful form now its time to embed this on your site. Since I am using WordPress so for WordPress you can download OptinMonster official plugin and install it on your WordPress blog.

Generate API keys from your account and in plugins settings you can add those API keys which ll connect your plugin to your OptinMonster Account to start work.

optinmonster wordpress support
optinmonster wordpress api

While all steps are easy and straightforward but its worth mentions that plugin comes with its own extensive documentation Can help you.

OptinMonster Features

Overview of some important and interesting OptinMonster Features.

Exit Intent Technology

One of the best feature of OptinMonster. According To OptinMonster 70% of visitors leave your site and never returned so When Visitors is going to leave your site OptinMonster to launch a popup optin window. This is called Exit Intent Technology.

Those who interested in your articles ll read and stay but those who going to leave ll get a popup to change their mind.

A/B Testing

One of the most important part and crucial of any email marketing campaign that you can perform A/B Split Testing.  In OptinMonster it’s very you can setup A/B split testing with the click of just a button.

You can follow this guide of OptinMonster To Setup your first A/B Split Testing and see which optin form perform Better.

This is one of the useful features of any good and awesome product.

With ingratiating to google analytics this ll give you more accurate and in-depth results Such as referral page or user agent data.


If you want to change your any text or image with optin form well you can do it too with OptinMonster. MonsterLinks is the plugin’s signature 2-step opt-in technology that enables the option for your readers to subscribe to your list with one click. This ll simply turn any image or link with an optin form asking users to subscribe.

This technology is based on a psychology principle known as Zeigarnik Effect which states those who initiate are more likely to finish the process. Essentially, this means that every page on your website has the potential to become a “squeeze page” offering a lead magnet that is directly related to the content the user has already been reading.


OptinMonster Come with three different packages available as the monthly or yearly fee.

Basic Plan (9$ Per Month) come with limited options like only come with Lightbox optin form type, unlimited forms, A/B testing, MonsterLinks, Page Level Targeting, and List Segmentation for one website. Suitable for those who just want to start or cannot afford pro plan. This plan does not contain Exit Intent Technology.

Plus Plan (19$ Per Month) Come with Floating Bar Sidebar Forms, After Post / Inline Forms, and Content Locking Means user need to subscribe our list to read your content. You can use this plan for up to 3 sites. This Plan also not contain Exit Intent Technology.

Pro Plan (29$ Per Month) Come With All Features for unlimited sites and also come with exit Intent Technology.

Get OptinMonster Now


OptinMonster is one of the great tools or you can say must have tool for your blogs to build or boost list building process Comes with awesome features.

integrating with services like Google Analytic is another one of the awesome things to get in-depth results.

All steps while setup this tool is straightforward like connect with your email service provider with button or API keys.

The basic version comes with limited options but good for those who want to start but the pro plan is excellent for those who want more boost and want to grow their subscribers fast.

I love the exit-intent technology which comes under the Pro plan which is a key selling point of OptinMonster.

When It comes to A/B Testing then OptinMonster Give to awesome features and beautiful dashboard to analyze different things of your forms such as title, text, images, and colors,  with all the important statistics available at a glance.

All things considered, if you value quality, Great technology like exit intent, and a great user experience then OptinMonster is for your great investment.


Avatar of Rohit Mehta

I am an Indian blogger, journalist, author and entrepreneur. I am working in digital marketing and IT sector for more than 10 years.