How to Create and Use an Email Marketing Funnel

As you choose to build an online venture, you might be keen on the email marketing funnel!

Well, this is all about driving more awareness towards your business. And, in the world of marketing, everything gets fancy and complicated with time. So, what does the email funnel represent? Is it easy to build an email funnel for your venture? In the next few lines, you will find the perfect answers to your queries. So, let’s get started.

What Does an Email Funnel Mean?

By definition, the email funnel represents an automated chain of email marketing messages. These messages can be used to drive leads towards your business in a simple, non-invasive manner.

Email Marketing Funnel

Benefits of Email Funnel

To begin with, you need an email funnel to find new leads and prospects for your business. How would it be if you could stop worrying about new businesses? Instead, you wake up every morning to new leads. Doesn’t this sound amazing? Email funnel strategies can help you achieve this.

Secondly, an effective email funnel will aid in converting curious buyers into potential ones. Online marketing becomes meaningless if you cannot convert leads into buyers.

Finally, you can use email funnels to convert buyers into loyal fans. This is when your online marketing has become “truly” successful.

How to Create an Email Marketing Funnel?

Now, let’s understand more about how to introduce the email marketing funnel into your business.

First of all, you need to pick an appropriate email marketing platform. Many times, people take this step for granted. Mainly because there are many platforms to choose from. If you pick the wrong platform, you may end up leaving it frustrated. This is why you should aim for a platform will all the necessary features. From automated emailing to affordability, the platform should be well-built.

Next, you need to create a lead generation form. This form is all about connecting with your clients. Here, you must ensure that the customer enters his/her email address and name. Every piece of information required for contacting the customer should be captured.

Email Marketing Funnel

After the lead generation form is created, you must build your initial sequence. The sequence is all about sending emails. It would be wise to create a subscription-based model. This way, you don’t need to worry about sending the emails manually.

Once the sequence is created, your lead generation form needs to be connected to the email funnel sequence. Putting these two elements together will not be a difficult job, provided the right platform is chosen.

The final step in creating an email marketing funnel is embedding the form into your site. This is when you start receiving leads. Well, the generation of leads will take time. There is absolutely no doubt about it. Yet, using the email marketing funnel will make the process faster and more efficient.


On the whole, email marketing is a much-neglected area. Most companies know the importance of this marketing strategy. Yet, they fail to invest ample time and effort around it. If your company is missing out on this – now would be the best time to revitalize!


Avatar of Rohit Mehta

I am an Indian blogger, journalist, author and entrepreneur. I am working in digital marketing and IT sector for more than 10 years.

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