Tips on How to Grow Your Email List Strategically

Do you wish to improve the number of subscribers in your email list?

Many times, newbie developers rely on an in-built form, and wait patiently for subscribers to come. This method is effective, but it will take months before you see progress. When you want to grow at a faster pace, you need to provide users with a few more options.

In this short post, you will read about how to grow your email list.

Sign up Forms!

First things first, you need to begin with a simple sidebar with a sign-up form. With multiple sign-up forms, you can remind your customers to subscribe. Experts strongly believe that it takes several reminders before a customer chooses to subscribe.

Email Content

Just like how you produce high-quality content for SEO, your emails need to have remarkable content. Only when your content is worth reading, would a customer remain subscribed. If your content carries plenty of value, they may even consider sharing it. And, if your content is entertaining, they will wait for your emails.

Share and Forward!

Even on the internet, “word of mouth” is one of the finest ways of sharing content. Always include buttons like “Email a friend” and “social sharing” in your marketing emails.

When a customer chooses to share your email, you will gain access to their network. This will expand your company’s contact list. Always include the “subscribe” option at the bottom of your email. This must be your primary CTA.


Buyer Persona!

All your email lists should be categorized. Email subscriptions can be of different types. Based on the category, you need to send targeted emails. Customized emails have a better chance of being clicked and read. Many times, customers prefer seeing targeted emails. This is where they would subscribe to one of your subscription channels!

Opt-in Campaign

Is one of your email lists stale? Have you stopped sending, and receiving new subscriptions from it?

If yes, you need to convert it into an engaging opt-in email thread. This is where you encourage your older contacts to opt-in for your emails “once again”. Sometimes, you may need to be a little strict here. Tell your customers that all old contacts will be removed if they don’t respond. Of course, the message has to be conveyed in a politer manner.


Removing members from your email list might appear counterintuitive. However, there is no benefit in having such folks on your list. What you need are engaged contacts, who can spread news about your business.

Employee Signatures

The email signature of your leaders must be hyperlinked to the landing page of your email subscription form. This is important because it is a symbol of ownership. And, if your leaders have initiated a natural conversation with the customer, they are more likely to subscribe. This is a simple, natural step.

Bonus Content!

Last but certainly not least, you need to offer bonus content. Not all gated materials will be useful for your visitors. To grab their attention, you may need to offer free content too. Thus, begin a blog with basic advice on your area of expertise. Next, you need to offer bonus content which can be accessed via email.


Avatar of Rohit Mehta

I am an Indian blogger, journalist, author and entrepreneur. I am working in digital marketing and IT sector for more than 10 years.

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