Top 8 Email Marketing Plugins for WordPress

You have bought a domain name, hosted your website, and are now looking for email marketing plugins for WordPress that will enhance your business effectively and smoothly.

So, you are welcome to this blog, where you will become aware of email marketing plugins in WordPress. 

Before we dive into the main topic of email marketing tools or plugins, we need to know what email marketing is. Email marketing is the way of doing marketing by sending emails to a mass of people at once with either the same or different content. And for sending emails at once to a massive of people, we need plugins for WordPress or tools, which are known to be email marketing tools. you can find the most reliable and effective plugins as given below.

It’s top five email marketing plugins for WordPress,

So, Let’s begin,


First things first, Mailpoet is one of the world’s most successful WordPress plug-ins. Nearly 300,000 websites rely on this plug-in for sending emails, newsletters and other marketing materials. You can build, send and subscribe using Mailpoet from your WordPress dashboard.

email marketing plugins for WordPress

Features of this plug-in are:

  • Ability to drag and drop templates
  • Ability to send newsletters
  • You can initiate email campaigns
  • It is easy to connect MailPoet with Woocommerce. This helps in sending e-commerce emails.

Pricing: Mailpoet is absolutely free for your first thousand subscribers. Then, you need to pay 12 USD per month.


Mailster is for those who wish to convert their WordPress dashboard into a functional newsletter, and a tool for automation. It works as an alternative to ConvertKit and MailChimp. Instead of shifting from one dashboard to another, you can use Mailster.

email marketing plugins for WordPress

The primary features of this plug-in are:

  • Ability to customize your email templates
  • Automation of WordPress emails. This includes birthday reminders, post notifications, and email follow-ups.
  • You can integrate MailSter with Ninja pop-ups.
  • Ability to monitor segment data, open rates and click information.

Pricing: The plug-in comes at a one-time price of 59 USD. This includes support for six months and future updates.


By default, SendinBlue is a tool for email marketing. This is an all-in-one official plug-in for your WordPress website. This plug-in has to be set up using a SMTP service. The wp_mail method is responsible for sending and tracking marketing emails.

email marketing plugins for WordPress

Key features of SendinBlue are:

  • Ability to drag and drop emails while creation
  • Design customized subscription forms
  • Utilize advanced segmentation to improve campaign performance
  • Real-time analytics on click, open and bounce rates

Pricing: To begin with, you can send 300 emails through SendinBlue. To send more emails, you need to pay 25 USD per month. This is your basic subscription model.


One of the finest tools for capturing data from emails would be OptInMonster. This is much more than a simple WordPress-based pop-up plug-in. The plug-in offers high conversion rates.

email marketing plugins for WordPress

Key features of OptInMonster are:

  • Extremely user friendly
  • Create full-screen, lightweight pop-ups
  • Integrates easily with Hubspot, master and other third-party email marketing tools
  • Make use of A/B testing

Pricing: A basic plan in OptInMonster begins at 9 USD per month.


Finally, you have a plug-in called Hustle. This plug-in enjoys more than 80,000 active users. It helps in understanding and tracking customers who choose to fill out your subscription forms.

email marketing plugins for WordPress

Key features of Hustle are:

  • Create slide-ins, pop-ups and opt-ins
  • Understand target audience behaviour on your site
  • Focus on visitors with smart exit strategies

Pricing: Hustle is free for the first month. Therefore, you need to buy a membership for 49 USD per month.


According to Google Safe Browsing and Symantec, is quite a safe domain.

Omnisend is an email marketing tool specially designed for WooCommerce, an eCommerce platform where you will be able to create an email marketing campaign.

Omnichannel is a plugin for WordPress, in which you manage your emails and their workflow.

You can reach out to a wider audience through different platforms like emails, SMS, and Phone, all integrated into one plugin called omnichannel.

You can send up to 200 emails per day with its free plan, and its premium plan starts from $16.

So, yeah, you can go for it too.


Mailchimp is the most popular email marketing tool, and it is popular among all marketers, small and large businesses.

The bunch of emails can be automated with customizable templates and push notifications.

You can add them to your WordPress site and create a signup form as per your feasibility.

You can integrate any kind of tool with it and make workflows easy.

You can send up to 2000 to 12,000 emails per month. If you want to upgrade the limit of sending emails, you can try a paid trial of Mailchimp. If you’re going to have more features and functionality, you can start a premium license worth $59 per year.

Hubspot Email Marketing Plugin for WordPress

Hubspot is one of the most reliable and trustworthy email marketing plugins. You will get many features in Hubspot, where you will be getting features regarding automation, editors, templates, CRM, content links, and many more.

You first need to install a hotspot-free WordPress plugin, and you will get access to Hubspot email, CRM, and other free marketing and sales tools. You will be able to send emails up to 2000 emails per month. And you can upgrade your HubSpot starting at $50 with a marketing hub starter.

HubSpot is one of the most suitable for any kind of business, Where many features support your business to grow through proper CRM and email campaigns. 

Now, let’s discuss some of the features of HubSpot,

You can create a beautiful email from scratch with only and drop email builder.

The CRM of HubSpot is connected with emails, and you can get details of what is happening throughout the sending and managing emails in Hubspot.

You can test your email campaigns with A/B tests and analytics in HubSpot.

You can entirely write on your own with personalization, content, links, attachments, and calls to action based on your subscribers and audience.


You can choose any WordPress plugin for email marketing. You don’t have to choose only this or that, you can go with any one of them, with the level of comfortability and usability.

Whether you choose to go with another outside of these five, it’s okay to go for that. Still, the main concern here is that you should utilize and leverage that plugin for your benefit with more straightforward use and manage all the things in seconds.

If you use complicated tools, you need to hire a technical person for any technical glitch and any problem that arises, so it’s better to use simple and better.

If you feel that there is an even better plugin for email marketing, please comment below.


Avatar of Rohit Mehta

I am an Indian blogger, journalist, author and entrepreneur. I am working in digital marketing and IT sector for more than 10 years.

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