6 Benefits of Starting a Career in Digital Marketing

Digital marketing and traditional marketing are quite similar. This is where you launch a product, sell it and wait for feedback. You need metrics to measure and understand if your product is performing well. Doesn’t this sound similar?

Nevertheless, digital marketing is much more complicated. It has many roles and skills involved. If you want a strong, reliable presence online – you need to understand more about the versatile and flexible nature of this trade.

#1 Become a True Professional 

There is a major skills gap in the digital industry. Most industries are looking for professionals who have mastered digital marketing. If you have sound skills in this domain, you are definitely in demand. More than 44 per cent of companies around the world are looking for digital marketers.

career in digital marketing

#2 Plenty of Options!

With digitalization becoming the next big thing, every company has a specialized opening for experts. Even titans like Airbnb and Google are looking for people who have mastered the art. To be more specific, they are keen on professionals who can introduce concepts like AI and Machine learning into marketing. These are ways of building more personalized responses. With an array of opportunities, you can always pick from what best suits you.

#3 Higher Salary! 

It is quite evident that digital marketers with sound experience and expertise are likely to be paid more. According to traditional marketing norms, the value of any product increases with its actual price. Likewise, professionals with loads of skills and experience are more expensive. If you have the right skill set, you can always negotiate.

career in digital marketing

In order to increase your value, build a strong online portfolio. Try to make use of creative videos, and web designs. As recruiters scan through your work, they must understand your actual potential.

In a corporate environment, skilled digital marketers can make as much as 164,000 USD.

#4 Kickstart Your Career

Many times, people struggle to start their careers. Multiple factors contribute to this. However, your career as a digital marketer doesn’t have to wait. As soon as you get hired, you can flaunt your skills in the social media industry.

There are many exams to help you understand more about digital marketing. Take up these courses and examinations. Certifications and shiny online portfolios will give your career a quick start.

#5 Agile and Versatile Professional 

To make the most of a career in digital marketing, you need to be agile and versatile. The role played by marketers is renewed periodically. If you choose this as your “primary” area of specialization, you need to up your skills. In simpler terms, you have to learn new concepts and improve the ones you know.

career in digital marketing

Ongoing learning is important in any trade. But, digital marketing demands more.

#6 Diverse Work Environment 

Last but certainly not least, you will have a diverse work environment. You are likely to meet people from different areas of work. They will have unique experiences and interests. In the long run, you are bound to stay excited and engaged all the time! “Boredom” is quite rare in this industry.


Avatar of Rohit Mehta

I am an Indian blogger, journalist, author and entrepreneur. I am working in digital marketing and IT sector for more than 10 years.

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